Because you’re a human being living in a world that unfortunately has other human beings in it.

At times decisions will have to be made and sometimes those decisions will concern you.

If you’re not authoritative, or don’t understand the ways of people who are in authority, you will always be ruled out on judgements.

You will have no voice because primarily a person with no authority gets pushed aside.

First of all, you cannot speak about authority without speaking about other people.

Authority does not exist in a vacuum, it’s a trait that has to do with one person over another. You cannot be authoritative over air.

If in a group of people you’re the one who has authority, it means you are the one who has some kind of power over others.

Therefore, to study authority we have to take into account that other people are part and parcel.

I have reason to believe that the most authoritative person in the world is the one who willingly takes on the most responsibility.

Responsibility means bearing consequences, making difficult decisions, protecting others, solving problems, and accepting blame.

People trust those who willingly carry burdens because they reduce uncertainty for everyone else.

Authority is a power of selflessness.

It is truly earned by people who take on a responsibility that other people couldn’t take on. A classical example would be managers.

Managers are usually responsible for all their employees, even if there’s 200 of them, whilst the employees themselves are not responsible for their managers. That is why managers have authority over employees.

So, this is to establish that authority is a quality that comes with that duality: one person having a particular right over another human being.

Another thing to note is that authority only exists when another person “allows” the other to have authority over them.

You only become authoritative when people willingly choose to respect you, without you coercing, manipulating or threatening them.

That means authority is deeply connected to how you relate with other people and how effective your interpersonal skills are.

If you cannot communicate well, understand people quick, or build trust when working on a project, your authority will not be respected.

Coercion doesn’t work here. To be truly authoritative, another person has to voluntarily yield to your authority.

The good news is that there are steps you can take to improve the chances of people willingly accepting your authority.

There are certain qualities, habits, and behaviors that people naturally respect. That means there’s a blueprint.

When you follow these steps, you’ll find that there are people who are even willing to help you become more authoritative in your respective field.

People inherently know who to yield authority to.

Your job is to simply work on becoming like one of those people in your walk.

Authority is not inherited.

It cannot simply be handed to you, even by someone who loves you.

No one owes you respect, or loyalty, or obedience; people have to choose to give those things to you.

That means even if a mother would employ her beloved son as the CEO of her company, the workers would never be obligated to yield to his authority.

The son would have to prove his authority before the workers, earnestly, making sure to win their trust on his own.

Only then would they start respecting, obeying, following, or honoring him voluntarily, even in the absence of the mother.

Real authority is earned, not inherited. A title may give you a position, but only your character, wisdom, and actions will make people choose to follow you.

Lasting influence always begins with trust.

Your authority can only be recognised in a distinctly prepared environment. It will be heavily influenced by circumstances at hand.

A person can be highly skilled and respected in one environment, yet find themselves to significantly struggle in another.

A celebrated teacher in the foundation phase may not perform as well when teaching university students.

Their skills may have given them authority in one setting, but that does not guarantee the same results in another.

You may also be highly respected in one place, but find out that there is someone more talented than you that you didn’t take into account.

Which might mean that their presence nullifies your authority, and you might find yourself sitting on the bench while they take your place.

Therefore, different environments mean different authorities. This is meant to teach you that authority is never permanent.

You’re never the top shot forever. In order to maintain your position, you’re required to regularly refine your strengths.

Now, I want you to think of authority as holiness.

Did you know that when something is holy, it does not matter who sees it, when or where they see it, or how many times they have seen it before? Whenever they come into contact with it, its holiness has an effect on their lives.

When you touch a hot stove, it does not matter who you are, you will get burnt. The hotness of the stove is like holiness, and your authority should be the same. It should also have this effect on your people.

If in a house the kids are busy jumping around making a mess, when the father gets up and declares, “Stop this commotion at once!” his voice should grip the children because his authority is final.

I make this example only with the intention of showing you that authority, when it is prevalent, should be powerful. It should take care of your work for you.

If not, the father will have to manually, one-by-one, run after the children in the hopes of trying to get them to stop jumping up and down.

You have to mould yourself into what people hallow, respect, honor, or even swear by. Then, when you have successfully accomplished this feat people will grant you authority over their lives.

They may trust you with their money, time, attention or whatever you need that they are able to provide. They may also wish to provide you with whatever’s valuable in their own eyes.

There are many ways people have gained authority throughout history.

Some used kindness, others used wisdom, service, discipline, respect, or even force.

Different methods worked for different people because, as we have already established, authority already exists as a followable blueprint in reality. We intuitively know what we have to do to earn the respect of our fellow man.

However, if you want to build authority effectively, you must choose one clear path and commit to it. Scattered effort creates weak results. Intentional effort creates strong influence.

In the end, authority is your own responsibility. The level of authority you reach depends on the amount of effort you are willing to invest in becoming the kind of person others naturally trust.

It’s all up to you. You can be as authoritative as you want if you are willing to put in the work. In simple terms, authority is not something you own by default. It is the work you do to become.

Therefore the state of holiness is what has to be resembled in your work, even in your content, that whoever may come into contact with it, whenever wherever, may experience and be possessed by the effect it gives off. This is an idea I’m developing because of how I’ve been learning about human perception. It is only now that I realize how one can actually scale a brand across a large number of people using just a few and simple tools. When your work is what is hallowed it spreads through the market like crazy.

I once thought you can only build authority through committing to a certain number of reps in showing up, like you would when building a muscle. I did not know one can achieve authority in an instant. Before now, I thought authority could only be built after a long time of being consistently visible. But time and time again it proves to be possible for it to be attained in an instant. It can happen all the time, as long as you have the correct understanding of it. Celebrities prove this over and over again as well. A celebrity could come into a hotel and get the room that you were told was off limits. That’s instant authority right there. Anyway I thought of authority as something you build through consistent, intentional effort (hard work if you will) but I was wrong in the conceptualization. It may be built that way, yes, but that is not what authority is about.

Authority is all about creating what is hallowed or even being what is hallowed. People inherently hallow things. They have hierarchies inside them where they sort what’s most valuable. They are governed by those hierarchies, going about in the world interacting with things through those hierarchies. Whatever they find, they scan it with the values in those hierarchies, decide if it’s useful or not and dispense with it if not useful. This is the natural and biological state of every human being, utility is prioritized.

Think of this small but very powerful example: There was once a video I watched called The gold digger prank on YouTube. The concept of the video was that a guy with an expensive, luxury supercar goes to a lady and tries to get a date with her. The twist is that he must first hide the car and approach the girl as just himself. After he has tried and failed he must then go to the girl with the supercar he had hidden, to see if the result would change. What was discovered was that a lot of girls would reject the guy when he came as just himself to bargain, but when he came the second time with the car they would instantly grant him everything he wanted. This is a good example of how authority paralyses and possesses people to your advantage. The girls didn’t change their minds because they suddenly now liked the guy. They gave him their time and attention because the car in their eyes, or in their internal hierarchy, commands authority and respect. This is how your authority should speak for you though you’re just a regular human being. When you are not walking in your authority people must evade you like the plague, and when you are in your authority people must love you with their being.

Everything a human being encounters is acted upon based on its ranking and position in that internal hierarchy.

A human being’s perceptual capacity is in fact that hierarchy and if you do not align with what they respect you will be disregarded.

This is because people give their life to what they value. They spend their life in it, investing in it, and then they follow along on that investment to see what it will eventually produce.

This is why people who want more authority have to work on embodying the state of being people already hallow.

You need to become what is already respected, you don’t need to reinvent the wheel. The more you exhibit the correct traits, the more authority is granted to you.

Authority will only be granted to you when you match what people want, the state that ranks high in a collective people’s internal hierarchy.

You need to become what is holy, and it’s not easy.

But to show you what is possible, think of the privileges a bishop in a Catholic Church gets. This is only because of their authority, your authority can do the same.

Those that are understood even by children, that these are to be treated with respect.

That is why role models exist. They show examples of what authority looks like in practice so you can embody it yourself.

Coming to application now, it’s not about how much you know but more about how much you effectively apply that knowledge in alignment with your overall intention. When you show up and provide value in the name of what you stand for, and lead by example, people register more your actions rather than you as a regular human being. Mostly, they remember what those actions embody. And here, if what you embody ranks high in their internal hierarchy, they will remember you all the more.

Think about this; if you as a regular human being would somehow be in a situation where a stranger is about to be murdered and you save them, they don’t remember you as the stranger they met on the road; they remember you as the hero that saved their life. They might even feel you to be entitled to some of their resources. Like if you need a lift they would be happy to drive you, even drop you off right where you were going, whereas if you were just a stranger hitchhiking on the road they might have never given you a lift. When they think of heroes they might mention your name, whereas your second grade bully would only mention your name when they think of losers. To those two people you’re a completely different person because of how you showed up. Therefore, if you constantly walk in what you are trying to embody people will recognize and remember you. They will grant you authority over their lives and might even feel compelled to support you in your journey.

You need to be the actualization of your authority, the actualization of your absolute vision, walking in it. Then, you will become it.

When people come into contact with you they will be impacted by the vision of who you are long before they acknowledge you as a normal human being like them.

People naturally begin to trust you, and recognize you, based on the positive influence you have on their lives. You become a source of life to them.

This is why celebrities are swarmed by crowds when they show up in public. They exercised their authority long enough to have it etched in people’s minds, which results in them being naturally followed.

Your authority speaks volumes about you. With celebrities it speaks more about what they stand for than their natural selves. It is a transcendence of the ordinary to being extraordinary.

Mere human beings like the rest have a presence that is so watered down, that if they would show up in public nobody swarms them. They are in a state of not being a life source to people.

Likewise, if celebrities had not walked in their authority until it was etched into their society, people would’ve passed them by with no recognition or respect.

on the road with no recognition. Their authority possesses people, and that is what I mean by “the state of holiness”. Your authority has to be somewhat possessive. It should teach people more than what you yourself could ever say.

Here’s a quote I can leave with you.

Many people mistakenly believe they can establish authority in a niche simply by just claiming the title. But without the work to back it up, audiences will quickly see through the façade. Authority isn’t a label you just wear, or a position you can just occupy. Even if your mom would make you the CEO in her company, without the influence that comes from authority your employees will just regard you as basic and as vague as you actually are. Positions won’t make you into an authority. It’s a reputation you earn through what I’ve just explained, and it’s a long journey that requires a bit of consistency. When you consistently put in the effort, produce results, and demonstrate value, people will start associating credibility and trust with your name without you even being in the room. This is how trust is built, and it isn’t built overnight. You need to have a visible track record of hard work and genuine contribution. True authority stems from effort, not entitlement. When your work speaks for itself, people will reward you with their attention, loyalty, and resources, whether it’s financial support, collaboration, or even golden opportunities.

Authority is also power. It is a tool you can use to bring about honesty into your reality. A way to walk in truth. Here’s an example: You ask your partner how many people they’re seeing. If you’re not authoritative she can lie to you and have you live in a false reality. This means you begin walking in that false reality, believing what she told you, Your whole being becomes laid on this thin layer of ice, an illusion she conjured up, and you can’t see you’re walking on water. Then, suddenly one day you find out she has multiple partners and that just shuts you down. Why do you get shut down? Because you’ve been walking in a false reality and you didn’t even know it. Therefore authority is like a gun to the head of your partner, wherein s/he contemplates all s/he wants but has no other way but to tell you the truth. So that you can walk in a true reality and not one day fall into a hole of despair. Therefore authority is that power. I found this out by asking myself this question, “What is the point of asking someone a question when you do not have the power or surety that they will tell the truth?” Think of what courts do when someone is to testify or get into questioning. They make them swear on the Bible and impose a lot of real threats that if the person lies there will be consequences. It’s the same in reality. If you want the truth from people in life, for your whole life to be true and real, you want to be a person with authority, otherwise you will be treated as a naive fool. And you will be one.

Here is a step by step guide on how to become an authority in your own lane: This is a means to grow your audience and establish your authority. Research your niche; Study people who are already leaders in what you want to do. Identify their strengths because what they are good at is probably why you were attracted to them in the first place. It will be good for you to note them because they are what beckon you to your ideal vision. They are indicators of what your soul within you admires. Also, identify what it is about these leaders that captivates people. Observing these people whilst they embody their strengths will prompt your brain to focus on those skills long enough until it deciphers them and assimilates them into your own neurobiology, like second hand learning. You will begin exhibiting minor traits of those skills yourself after this process, a sign that you are on your way to mastery. Studying the strengths of your peers in industry also opens your mind to what’s actually possible and what can be possible for you too if you get your act right. Note down what you learn, you will reflect on these subjects later with your subconscious. Lastly, note the gaps you can fill with your own unique perspective & experience. Listen deeply for what you’d like to do from your intuition. This will give you an insight on what the right move to make is moving forward. Therefore, the first step of building influence in your own field of interest is becoming a student of the game. You must first learn before you play, acknowledge that and prepare your patience accordingly. The next step is strategically preparing for your own action. You need to have at least 20 people you know who are either what you would like to be or who you would like to be aligned with. Think creatively, everyday, about how you can engage with them. You are now building what is called targeted connections. As you engage creatively, those people will remember you more and may want to relate with you again in the future. You are now a part of a self-created network of like minded individuals, individuals you admire, meaning you are connected with the birds of your same feather whom you may later flock together with.

A major trap is assuming that your knowledge alone on a subject matter commands respect or authority.

Knowledge alone without action to back it up is like a rumor; it holds no weight, until it’s proven to be right.

The only way for you to prove it to be right is with results. You need to consistently produce reasons as to why your message is valuable, by demonstrating it to the public.

What matters isn’t how much you know about a subject but how much you use that knowledge to create tangible value other people would want.

Authority is what emerges when your actions consistently reflect your expertise and provide measurable outcomes.

It is a label you don’t put on yourself but is put over you by those watching your actions and see the results of your message.

Without application, knowledge remains irrelevant to the people you’re trying to reach.

So it’s important to note here that consistency is key.

By showing up regularly and putting in the work, you gradually build progress and self-discipline.

Over time, this effort compounds and creates confidence in people on your ability, and it inspires quick faith in others because of your reputation.

True growth, however, requires you to step out of your comfort zone, take risks, and continuously work on evolving yourself with your own value proposition or message.

People will see you as an authority only when your actions align with your message.

This alignment requires clarity, planning, and relentless execution.

1) Clarify Your Message:
Define what you stand for, assert your value proposition and alert people on the value you want to provide.

2) Develop Expertise:
Deepen your knowledge and skills to deliver on your promises through consistent action. This is to educate yourself as well on your value proposition.

3) Demonstrate Results:
Take action objectively to showcase the desired outcomes your audience would like to see and emulate.

When your actions consistently reflect your message, people will naturally gravitate toward paying attention to you, because your message will be becoming familiar. Others will be drawn to how you actually do things so they can learn. Their loyalty and trust are earned, not through claims but through proof of your work. As Coach Sean Smith once said, “Knowledge is only a rumor until it lives in your cells.” This means your knowledge should be embodied or less it’s worth nothing. Authority requires lived experience, not just theoretical understanding.

To make a living doing what you love means to maintain a positive relationship with the world whilst having given your life to the responsibility of dealing with people’s needs and desires. It means there are people who are satisfied with you so much that they pay you. It means there are people who feel they need you in their lives and thus fund your survival with their currency. As a content creator, even if your niche is personal, i.e., it’s just centred around your life, thoughts, or experiences, people won’t grant you authority over their lives until you provide consistent value that meets their needs. They won’t buy from you and will not pay you. That means you will make no money. Authority in any field can only come from delivering insights, solutions, or perspectives that educate, entertain or inspire people’s lives, helping them improve their quality of life. Without a growing audience, your business or creative pursuits will stall. You won’t be able to sell, make a living, or get new people to recognize your value proposition. Educational content, digital products, and high-ticket offers rely on an engaged following audience to generate traffic and sales in the new digital economy. Without this momentum, you’re stuck in survival mode, most probably frustrated by stagnation and unfulfilled goals.

Breaking this cycle unlocks growth, both personally, economically and professionally.

Here’s what solving the problem of authority and audience growth can achieve:

This growth will allow you to invest in better tools, improve your products, and enhance your overall quality of life—improving your business and creative pursuit as well.

Excuses like, “If I keep posting, people will eventually follow,” or “I don’t need a large audience—just a few well-connected readers,” are traps that delay progress.

Authority requires intentional, consistent effort paired with strategic action. You need to provide value (post engaging posts) and grow your audience (raise the number of people aware of what you do).

Stop hoping for success and start building it intentionally. Recognize the work required to grow your audience and accept that authority is earned, so you can start putting in the work to be recognized as an authority in your space. This is what Dan Koe usually says,

Through intentional action, consistent value delivery, and alignment in your message and actions, you can position yourself as a trusted voice in your niche. Start today. Show up as your best self. Put in the work, and build the trust that leads to authority. Your life will change after that. I hope this helped. See you in the next letter.

King George.